Communication Strategy

“Public relations is headed in two incompatible directions... the symbolic, interpretive paradigm and the strategic management, behavioral paradigm. Practitioners who follow the interpretive paradigm emphasize messages, publicity, media relations, and media effects to put up a smoke screen around the organization so publics cannot see the organization’s behavior as it truly is...

The strategic management paradigm emphasizes two-way communication of many kinds to provide publics a voice in management decisions and to facilitate dialogue ... both before and after decisions are made.”
-Dr. James Grunig- Professor Emeritus Department of Communication University of Maryland-

With our decided preference for the strategic management approach, we advise top decision makers, help to guide the strategic process, offer second-opinions on existing strategies, or devise and implement solutions from A-Z to create winning communication strategies that are aligned with the company’s vision.